# zicula-pr-outreach-kit — free sample

Three real files from the full kit (24 files), each **trimmed to taste** —
enough to judge the quality, not enough to run the machine:

- `story-angle-matrix.xlsx` — 4 of the 12 evergreen story angles from
  `1-angle/` (data story, local jobs, milestone, seasonal hook), with the
  same live Fit dropdown and the working score counters. One worked example
  row is filled in (a fictional outdoor retailer) so you can see what "a
  printable hook" looks like next to the fixed proof-you-need column. The
  formulas arrive working — open in Excel, Google Sheets, Numbers, or
  LibreOffice.
- `pitch-library.md` — 3 of the 15 scenario pitches from `4-pitch-library/`,
  complete (data story, local jobs, newsletter item), plus 6 of the 30
  subject lines and the five rules every pitch in the kit obeys. You can
  ship a real pitch with just this file.
- `ap-style-skeleton.md` — the complete master press-release skeleton from
  `2-release-kit/` (the part used on every release), with one of the three
  quote formulas as a taste.

What the full kit adds (the other 21 files):

- Angle: the other 8 angles (founder story, contrarian take, trend-jack,
  expert comment, customer win, behind-the-build, rant/respond, giveaway
  study) and the guide that explains what "a hook" means and how to score
- Releases: the quote formulas complete, the boilerplate formula, the
  embargo note, the wire-decision checklist, and 6 fill-in releases (launch,
  funding, partnership, data report, event, executive hire)
- List: the journalist-list SOP — 50 names from public bylines in batches
  of 10, tiered, with the opt-out/tombstone policy — and the 50-row workbook
  with tier/status dropdowns
- Pitches: the other 12 templates, all 30 subject lines, and the 10-template
  follow-up library with wave timing
- Send: the 3-wave cadence playbook (exclusive → tier-1 → tier-2/broad) with
  before/after dissections of a pitch that got ghosted vs. one that got
  answered
- Newsroom: a one-page press-room HTML template + deploy guide (Cloudflare
  Pages / Netlify / GitHub Pages)
- Measure: the pitch tracker — follow-up dates computed for you, reply rate
  and median response time from your own sends
- Bonus: the white-label monthly coverage report for agencies, and the 5-prompt
  AI pack (angle brainstorm, personalization, release drafting, follow-ups,
  red-team validation) with verification rules

One-time purchase $56 · free updates for v1.x · 14-day full refund.