When you want press coverage, the market hands you two ends: PR tools start at $98 a month (JustReachOut's entry plan, at the time of writing) and wire services charge $149 per release, while the template shelf sells single files for $8–75 with no process around them. This kit is the process: find the story with a 12-angle matrix, build a 50-journalist list from public bylines, pitch 1-to-1 from a 25-template library, send in three waves, follow up on schedule, measure every reply. One payment of $56 — no subscription.
Get the kit — $56One zip of PDFs, spreadsheets, docs, a ready-to-deploy newsroom page and a prompt pack: the 7-step press machine (angle → list → pitch → 3-wave send → follow-up → newsroom → measure), working templates in XLSX/Sheets and Docs/DOCX, and a white-label report — everything re-usable on every campaign and every client. No software to install, nothing to subscribe to.
Data story, founder story, contrarian take, local jobs angle, milestone, trend-jack, expert comment, customer win, behind-the-build, seasonal hook, rant-and-respond, giveaway study — each with fill-in columns for a one-line hook, the outlets it fits and the evidence you need. The answer to “we have nothing newsworthy.”
Build a 50-person list from public bylines — outlet staff pages, newsletter authors, LinkedIn — in small batches, with a tracking table for outlet, three recent pieces, tier and status. Deliberately not a resold database: lists depreciate; the skill of building one doesn't.
Emails for launch, funding, data story, expert comment, podcast guest, local press and trade press — plus 10 follow-up templates and a 30-line subject-line bank. Each template shows the one personal detail that decides whether a journalist keeps reading.
An AP-style skeleton plus six fill-in-the-blank releases — launch, funding, partnership, data report, event, executive hire — with quote formulas and a company-boilerplate template. The structure editors expect, without the $300 writing fee.
The send order that works: exclusive first, then tier-1, then tier-2/broad — with timing rules, a no-mass-blast rule, a working opt-out, and before/after examples of pitches that got ghosted versus answered. The tracker logs every journalist, follow-up date and reply rate.
A one-page HTML newsroom (logo, release archive, media assets, contact) that deploys free on Cloudflare Pages, a white-label monthly coverage report agencies hand to their clients, and an AI prompt pack that finds your angle and personalizes pitches with the AI you already have.
Three real files from the kit, trimmed to taste: 3 pitch templates from the 25-template library, 1 press-release skeleton from the 6, and the first 4 rows of the 12-angle story matrix. Instant download — no email needed.
Verified against the vendors' public pricing pages at the time of writing (2026-09-25). Prices change — check before any purchase, including this one.
| What you get | PR tool (JustReachOut class) | Wire service (per release) | Template pack ($8–75) | This kit ($56 once) |
|---|---|---|---|---|
| Story angles before you pitch | Generic AI suggestions | None — writing costs +$300 | At best one file, no system | 12 angles + the evidence each needs |
| A journalist list you build yourself | Their database (stales month by month) | None | None (only dated free lists) | SOP: 50 people from public bylines |
| Pitches + follow-ups | AI drafts inside their system | Not their job | The whole product (one file) | 25 pitches + 10 follow-ups + 30 subject lines |
| Press-release skeletons | Depends on the plan | +$300 to have it written | A single template | AP style + 6 skeletons + quote formulas |
| A 3-wave send plan | Their system, 100 emails/month (entry plan) | Mass send to opt-in media | None | Exclusive → tier-1 → broad, 1-to-1 |
| Tracking / reply-rate measurement | Built-in CRM | Pickup report | None | An XLSX tracker you own |
| A newsroom under your brand | Prezly from €100/month | None | None | HTML template, free on Cloudflare Pages |
| White-label client report | Not for resale use | None | None | Included — agency-ready |
| Price | From $98/mo (JustReachOut, checked 2026-09-25) or €100/mo (Prezly) | $149–699 per release (EIN–eReleases) | $8–75 one-time | $56 once, forever |
Facts in this table come from the vendors' own pricing pages, captured 2026-09-25: JustReachOut Starter $98/month billed annually ($147 month-to-month), with the entry plan capped at 100 outreach emails a month; Prezly Essential €100/month for one user; EIN Presswire from $149 per release; eReleases $399–699 per release (+$300 to have it written); Prowly's pricing page now points to the Semrush AI PR Toolkit, with no standalone self-serve price. On the same day, the Gumroad shelf for 'pr outreach template' held 19 items — the most expensive, at $75, had zero reviews.
No coverage promises. Nobody can promise a journalist will write about you — it depends on the news, the timing and the fit. What this kit installs is the process that earns replies: a real angle, a researched list, personalized 1-to-1 pitches, follow-ups on schedule, and a tracker that shows what worked.
A process, not a database — and not legal advice. We deliberately don't sell a journalist list: lists go stale, and reselling personal data creates GDPR/CAN-SPAM problems. The SOP teaches small-batch list building from public bylines. The embargo and exclusive templates are generic, and the kit tells you to have a lawyer check real agreements.
English files, real hours. The kit's files are in English — the working language of tech and trade press in most markets. And it's a process, not a robot: your first campaign takes about four hours of real work. Every campaign after that goes faster.
From “we need press coverage” to a sent, tracked, measured campaign — then a loop that compounds.
Twelve evergreen angles, each with the evidence it needs. Most businesses have two or three honest stories they never thought to pitch; the matrix turns “we have nothing newsworthy” into a shortlist with proof attached.
Research 50 journalists from public bylines in small batches, keep the ten who cover your beat, and sharpen one pitch per person from the library. Draft the release only when a skeleton calls for it.
Offer the exclusive to your best-fit journalist first, then the top tier, then broad — follow-ups on schedule, every reply logged in the tracker. The next campaign starts from what this one taught you.
No monthly plan, no email quota, no per-release fee — the tools and wires already charge enough of those.
≈ ฿1,990
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No — and on purpose. Tools in that class start at $98/month (JustReachOut Starter, billed annually; $147 month-to-month) or €100/month (Prezly Essential, one user), because they host a journalist database and a CRM. Databases depreciate every month — people move outlets — to the point that JustReachOut itself refuses to sell the database alone (“Can I just access your database of journalists? Nope.”). This kit sells the process: files you own, no quota (JustReachOut's entry plan caps 100 emails a month), no subscription.
A zip with 10 working pieces: 00-START-HERE.pdf (the 7-step press machine: angle → list → pitch → 3-wave send → follow-up → newsroom → measure; about 4 hours per campaign), the story-angle matrix (XLSX), the journalist-list builder SOP (PDF) + tracker (XLSX), the 25-template pitch library with 10 follow-ups and a 30-line subject bank (Google Docs + DOCX), the press-release kit (AP-style skeleton + 6 fill-in releases + quote formulas + boilerplate), the one-page HTML newsroom (deploys free on Cloudflare Pages), the 3-wave cadence playbook (PDF), the pitch tracker (XLSX), the white-label coverage report, and the AI prompt pack (Markdown). No software to install.
We can't promise that, and you should be skeptical of anyone who does. What the kit changes: you stop blasting press releases into syndication wires that reporters ignore, and start pitching 50 researched journalists one-to-one with real angles — while the tracker shows which wave earns replies, so the next campaign is sharper. Better inputs, better odds — measured, not promised.
No — on purpose. Lists depreciate (people move outlets constantly), and trading personal data creates GDPR/CAN-SPAM risk. The kit teaches you to build a small list of your own from public bylines — outlet staff pages, newsletter authors, LinkedIn. It's the same quality-over-quantity approach the paid tools themselves enforce.
No. The cadence playbook is 1-to-1 personalization in three waves, with a no-mass-blast rule and a working opt-out. It's a process, not a sender — your own mail account stays your own.
Yes. The white-label coverage report carries your branding, not ours — mentions, backlinks, reach and reported outcomes, monthly. The single-buyer commercial license covers your own projects and client work; reselling or sharing the kit files themselves isn't included.
If the kit doesn't fit how you work, write to us within 14 days of purchase and we refund in full — the files are yours to keep or delete. One refund per purchase; we only ask for optional feedback.
$56 one-time · ≈ ฿1,990 · free updates v1.x · instant download
Get the PR Outreach Kit — $56